Post by nadinenadine on Mar 10, 2024 3:41:21 GMT
The newsletter is an Inbound Marketing tool used in both the B2B and B2C markets. It is effective in promoting services and products, updating customers on everything regarding news and offers. With the boom in this practice, the risk of the email not being read or even deleted is around the corner. This is why creating a successful newsletter is anything but simple and at the same time necessary. In this in-depth analysis we offer you some simple tips that will make it original and effective. The secrets to creating a successful newsletter What is a newsletter? Let's start by offering you a definition of newsletter . This is an email sent periodically to a group of people who have provided their contact details expressing a desire to receive the content. The reasons behind this desire are different and range from simple interest, to the desire to receive further information, as well as simply to stay in touch with the brand. This is a consent that is granted and can be denied again at any time, without presenting any constraints.
If this happens, whoever manages the newsletter is obliged to remove the contact from the list. On a practical level, the newsletter works like this: the content presents text, images, a video as well as many other solutions, all linked to outgoing links connected directly to a page of the site or e -commerce . In recent years the contents have become increasingly innovative and designer, conceived in a creative and Loan Phone Number List multimedia way. A point of view that is a real challenge to make them as attractive as possible. How the newsletter was born The newsletter, after all, is nothing more than an information update created on a periodic basis . In this sense, its origins are quite ancient and date back to no less than the Roman era , in which officials and friends remained updated through a handwritten bulletin. A paper newsletter is also found in the Middle Ages , in the form of information exchanges between merchant families. The passage is short from here to the birth of newspapers .
The first date back to the seventeenth century and it is a phenomenon that is still in vogue, capable of evolving into different forms with the advent of digitalisation: one of these is the newsletter as we know it today. First spam email ever Its creator in the online world was Gary Thuerk , an employee of Digital Equipment Corp. It was he who sent an email to 400 recipients in 1978, known as the first spam email in history , capable of generating a profit of 13 million of dollars. For the advent of e-mail marketing it was necessary to wait until 1996 , the year in which Hotmail created the first global e-mail. If you consider the evolution of the digital world, it took very little time to get a newsletter as we know it today. A tool used by companies, public and private bodies , widespread in all corners of the planet.
If this happens, whoever manages the newsletter is obliged to remove the contact from the list. On a practical level, the newsletter works like this: the content presents text, images, a video as well as many other solutions, all linked to outgoing links connected directly to a page of the site or e -commerce . In recent years the contents have become increasingly innovative and designer, conceived in a creative and Loan Phone Number List multimedia way. A point of view that is a real challenge to make them as attractive as possible. How the newsletter was born The newsletter, after all, is nothing more than an information update created on a periodic basis . In this sense, its origins are quite ancient and date back to no less than the Roman era , in which officials and friends remained updated through a handwritten bulletin. A paper newsletter is also found in the Middle Ages , in the form of information exchanges between merchant families. The passage is short from here to the birth of newspapers .
The first date back to the seventeenth century and it is a phenomenon that is still in vogue, capable of evolving into different forms with the advent of digitalisation: one of these is the newsletter as we know it today. First spam email ever Its creator in the online world was Gary Thuerk , an employee of Digital Equipment Corp. It was he who sent an email to 400 recipients in 1978, known as the first spam email in history , capable of generating a profit of 13 million of dollars. For the advent of e-mail marketing it was necessary to wait until 1996 , the year in which Hotmail created the first global e-mail. If you consider the evolution of the digital world, it took very little time to get a newsletter as we know it today. A tool used by companies, public and private bodies , widespread in all corners of the planet.